Online Video is a tool to help you make money, and save money too! By now, most of you are probably aware that if you aren’t using video to promote your company’s services or productions online, you’re missing a golden opportunity. After all, your website has a 52x greater chance of being found if it contains video… and your clients can’t buy your services or products if they can’t find you online. Once they find your website, having video increases the chance that they will stay on your web pages longer. Studies show that web surfers stay on websites with videos for an average of 6 min., while those without only 57 seconds – that’s a significant amount of time folks! So of course, a promotional video can make you money, but what types of online videos save you money?
I work with business – large and small, nonprofits, schools and universities that use videos in many ways, here’s a list of some of the most notable uses of video that will save you money:
If you don’t have regular communications with your employees, you are probably experiencing some human resource difficulties. Many of the clients I work with have a difficult time scheduling an “all staff” meeting without disrupting services or sales time with their clients. A great way to have regular communications with your staff, without the hassle of scheduling, is to record a 3-5 minute video on a regular basis (weekly, bi-weekly or monthly) and post to an employees only page on your website or blog. Be sure to post somewhere that you can allow comments or questions to be added by the employees and don’t forget to answer them in the next communication.
Using video in this way can be a creative and fun way to communicate to your employees or even between employee groups, and can enable your company to save money since employees won’t have to attend another time consuming meeting, and employees who work in the field or at an alternate location won’t be charging mileage for driving to the meeting. (Not to mention the liability companies incur when they have employees driving between locations!)
Every organization has mandatory trainings they provide for each employee or volunteer, but it’s not always convenient to schedule a facilitated training each time a new member gets added to the team, or an employee/volunteer requires one. I’ve worked with many large and small companies who have either recorded a live training on video or created a professionally produced training video, then posted to a video library where the files can be watched as needed and when convenient for employees.
Again, offering a video library full of the trainings needed for employees saves money by decreasing the amount of people needed for a training (at the very least a facilitator and an employee), saves time for employees (which is money), and guarantees your trainings always contain the messages your employees need to hear to keep the work place safe, free of harassment, and to ensure that they are knowledgeable at their jobs.
How to Videos
Creating “how to” videos is a great way to both make money and save money too. Having your customers and clients (or potential ones) watch videos about how to best use your products or services is a wonderful way to show off your offerings (which may make you a sell) and can keep customers and clients from calling you with questions about using your product or accessing your service – saving you money. Some of the best “how to” videos are actually created by your existing clients/customers bringing you a free source of acquiring the video, a great testimonial, and access to all of the contacts and friends they send the video link to.
These online videos are only a few of the many that can help drive revenue and/or save you money, and you can create them economically – an important feature in today’s market. Let me know if we can help you.