A Video, of course! There aren’t many serious businesses these days that don’t have a website, but not even half of all websites contain video. If you have been following social media trends, I’m sure you are aware that having video on your website makes it 52 times more likely to show up on the first page of Google search results. That puts you well ahead of many of your competitors. But here’s another interesting tidbit: websites without video experience a bounce rate* of 87%, and the average time spent on the site without video is only 42 seconds! On the other hand, users who visit websites with video spend an average of 5 minutes and 50 seconds… that’s a huge difference!
Just think about what people could do on your site during those extra 5 minutes: purchase your product or service, make a donation, or sign up on your email or social media lists. You have to admit, there are a lot more possibilities to engage them.
That being said, you should get a video clip on your website TODAY! And, I have an easy way for you to do it, even if you have no camera, or editing software, or a budget to have a video produced. All you need is a basic point and shoot camera and a couple hours. I recently visited a restaurant in Northern Utah, Bella’s, owned by a high school classmate of mine, Joe Cottam. I enjoyed the food, atmosphere and service so much, I snapped a few pictures, recorded 12 seconds of video and created this video using a free online video creation tool called Animoto:
Note, there are only 7 pictures and 3 video clips (of only 3 seconds long). All I did was upload the pics and video clips to Animoto, choose some music from their library, and using my free account, I created this 30 second video highlighting the fresh Mexican food experience I had at Bella’s.
Try it out and you can have video on your website today! Need help getting started? Contact me!
*people who go to the homepage and leave without taking any other action.