If you are reading this blog, it’s probably because you’ve come to the conclusion that you need to post video(s) to optimize your online marketing . Once you’ve explored and scripted some ideas and concepts you know will engage your target audience, you’re ready to start shooting your video. If you’ve decided to produce your first video yourself, you might be wondering if you will need to purchase an expensive camera.
The good news is, you probably already have a camera to get you started. If you have a computer you’ve purchased within the last couple of years, it will have a webcam. You can easily start recording your message now.
A few things to keep in mind when using webcams: position yourself right in front of the computer, and at the same height as the webcam a short distance away. If you play with it a little, you will notice that if you don’t follow this simple rule, you’ll get some warped images. Also, make sure the room you are recording in has enough light and is reasonably quiet and uncluttered. You will also want to purchase an inexpensive microphone and keep it close, as well. (many big box electronic stores carry microphones for podcasting, these will work for this purpose too.)
I know there are bloggers out there who may be telling you not to worry about quality, only content, but try to make your video look and sound as good as possible. You don’t want to give people a reason to push stop before your video is finished playing.
Video shot with a webcam has a certain look and quality, adequate for delivering short personal messages, but you may need your video to look more professional or to be high definition. In that case you’ll need to consider investing in a better camera, or hire a production company who has all of the camera’s, lights, audio and equipment necessary for professional videos.
But, in the meantime, use your webcam to at least record a welcome message for your website, once you’ve posted it, send me the link. I’d like to see it!